Running a social media page means staying up to date with your customers. You are, essentially, staying connected with your following through every tweet, post, or product description you share. You may be wondering why certain posts acquire you a great deal of free likes and free followers when compared to others and why certain things work and others do not. The truth is, though, that there may not be one generalized way of knowing. That is to say that as every page is unique so, too, are the collective whole of that pages followers.

For instance, you may see that a trending topic on your page gets little to know likes while on another page, the growth is exponential. Why is this the case? The truth is that your audience as a whole is likely to be tremendously different than another page’s and, therefore, not likely to respond in the same way that others are. As such, you need to make sure that you are analyzing demographics and statistics on posts that are unique to your audience and looking at that rather than the posts as a whole. This will help to give you a better idea of how to grow your page quickly and get the likes and response that you want and need.